‘Norwalk understands how difficult it can be to bring change to a long established business’ - Gilles Rooss, Director, Masternaut, (Switzerland)

About Fullstream

We are passionate about your business

At Fullstream we place great importance on our 'feel' for your business and its overall purpose, operations and context in the marketplace. For us, rapport is key – it enables us to experience the rhythm of your business and understand first-hand the implications of the changes we propose. We develop strong personal chemistry with the management and staff of our clients.

Our approach is customer focused, holistic and based on the following values:

  • We practice servant leadership: for us, this is first about being selfless, and acting selflessly. It is being humble, but not timid. We put our client's interest ahead of our own.
  • We uphold integrity: We respect customer needs, organisational objectives, and team members. And we see the route to optimum success as treating each person as a conscious agent who is just as capable of causing change as being driven by it.
  • We tell the truth as we see it: We stay independent. We champion solutions that get to the heart of the issue. We are fiercely dedicated to doing the right thing rather than doing things right.
  • We deliver out best to every client at a fair price: We maintain consistently high standards and are driven to deliver sustained impact for the individual and the organisation. We engage our clients’ resources as if they were our own.

Practical Approach

We use a straightforward approach to analyse your business and customer portfolio:

  • As well as utilising tools and methodologies, our consultants offer sound practical advice that is drawn from years of hands-on experience.
  • We quickly develop an intimate appreciation for the culture and processes of the organisation and treat them sensitively.
  • Our consulting methodology is process driven.

Ria Wiid PhD


Ria WiidRia started her career in the Technology Planning Department of one of the top five banks in Johannesburg. After a full-time MBA she joined Olivetti Africa, where she later established and managed the direct selling business unit, Olivetti Direct. This was pre-Dell and at the time one of the first companies to sell computers directly to businesses in the South African market. During her time at Olivetti she lived in Milan where she participated in the development of collateral for the Olivetti Open System Architecture offer together with representatives from other subsidiaries across the world. Thereafter she setup and ran Watermark Risk Management Services, a company that provided risk survey, inventory and valuation services to South African Insurers. Before leaving South Africa to move to Athens she spent two years consulting in project management with the Xpert Group.


Ria's industry experience includes Information Technology and Financial Services. She has extensive experience in Strategic Marketing, Direct Marketing, Strategy Planning, Change Management, Customer Relationship Management and Process Mapping. She has experience in several business start-ups and during her time with Watermark she commissioned and managed the development of an innovative online, real-time solution allowing Insurers to access and update information about their customer's home contents inventory.

While at Xpert she facilitated the project of developing a Return Path Online Retail application for Multichoice, the largest digital satellite television provider in Africa. Prior to relocating to Ireland she took a two year sabbatical while she and her family lived in the beautiful Athens suburb of Dionysos. She took this opportunity to begin the process of writing her book. In the summer of 2002 she relocated to Ireland where she was one of the founder members of the business that is now Fullstream Ltd.


Ria received her MBA degree from the University of the Witwatersrand Business School in Johannesburg, South Africa and a PhD in Industrial Economics and Management form the KTH Royal Institute of Technology in Stockholm, Sweden. Her thesis "An assessment of the application of semiotics in the analysis of mass communication messages" touched on corporate branding, reputation and leadership.


Two of my interests are NLP and Psychosynthesis – I have undertaken various practitioner programmes in these fields. In my spare time I like to write, walk, ski, read and travel.


Email: ria.wiid@fullstream.ie

Contact Number: +353 (0) 85 1583 705

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